Privacy Policy

This Privacy Policy governs how the website collects, uses, maintains, and discloses information collected from users (each, a "User") of the website ("Site"). This Privacy Policy applies to the Site and all services offered by Varallo Orthodontics.

Personal Information We Collect

We may collect personal identification information from Users in a variety of ways, including (but not limited to) when Users visit our Site, register, subscribe to updates, or engage in other activities, services, features, or resources we make available. Users may be asked to provide information such as their name, age, email address, mailing address, phone number, and debit/credit card details.

Users may visit our Site anonymously. We collect personal identification information from Users only if they voluntarily submit it. Users can always refuse to supply personally identifiable information, though doing so may prevent participation in certain Site-related activities.

We may also collect information:

About your usage of the Site;
That you provide to us in emails, letters, or other communications;
That relates to transactions carried out on the Site;
From third-party websites or applications accessed through the Service.

Both Varallo Orthodontics and those third-party services may act as data controllers of such information. We encourage Users to review the privacy policies of any third-party websites they visit.

How We Use Collected Information

We may use collected information to:

Deliver the Site and its services most effectively;
Fulfill requests for products or services;
Manage transactions and contracts;
Provide customer service;
Respond to inquiries and feedback;
Improve and optimize the Site and services;
Administer internal research, analytics, and reporting (in anonymized form);
Send marketing communications, if consented to;
Ensure security and compliance with applicable laws.

You may opt out of marketing emails at any time by clicking "unsubscribe" in our emails or contacting us at in**@**********ho.com.

Text Messaging & SMS Consent

If you choose to opt in to receive SMS communications from Varallo Orthodontics, you agree to receive text messages from us related to conversations, customer care, appointment reminders, and updates. Message frequency may vary. Message and data rates may apply. Reply STOP to unsubscribe or HELP for help.

No mobile opt-in message consent will be shared with third parties or affiliates for marketing purposes.

Consent is not a condition of purchase. You may opt out of SMS communications at any time by replying STOP or contacting us at in**@**********ho.com.

Cookies

The Site may use cookies to enhance User experience, monitor Site performance, and personalize content. Cookies are small files stored on your computer that help us improve usability and analytics.

Users may choose to set their web browsers to refuse cookies or to alert when cookies are being sent. Disabling cookies may result in limited Site functionality.

Analytics providers and third-party advertisers may also use cookies. We do not control these cookies and recommend reviewing the terms and privacy policies of the parties responsible for them.

Disclosure of Your Information

We do not sell or rent your personal information. We may disclose your data:

To trusted third parties necessary to fulfill requested services;
To comply with legal obligations or court orders;
To enforce our rights under this Privacy Policy or Terms and Conditions;
To Facebook Inc., for service fulfillment purposes (Facebook TOS).

Public areas of the Site may be visible globally. Please exercise discretion when submitting personal information in public-facing features.

Third-Party Sites

Our Site may link to external websites not operated by Varallo Orthodontics. We are not responsible for the content or privacy practices of these third-party sites. Review their policies to understand how they collect and use your data.

How We Protect Your Information

We take appropriate security measures to protect your data from unauthorized access, unlawful processing, and accidental loss or damage. However, no data transmission over the internet can be guaranteed to be 100% secure.

We may store your data with cloud service providers, including those located outside the European Economic Area (EEA). By using the Site, you consent to the international transfer and processing of your data.

Your data will be retained only for as long as necessary to fulfill the purposes outlined in this policy or as required by law.

Accessing or Updating Your Information

You may request access to, or correction of, your data at any time by contacting us at in**@**********ho.com or by writing to:

Varallo Orthodontics
22 Mill St., Suite 403
Arlington, MA 02476

Changes to This Privacy Policy

We may update this Privacy Policy at any time. When we do, we will revise the "last updated" date. We encourage Users to regularly review this page to stay informed about how we protect personal data.

Your continued use of the Site after any changes has been made signifies your acceptance of those changes.

Last updated: August 2025

Terms & Conditions

These Terms and Conditions ("Terms") govern your use of the website operated by Varallo Orthodontics ("we," "us," or "our") located at https://varalloortho.com ("Site"), as well as any services we offer online or through our offices.

By accessing or using this Site, you accept and agree to be bound by these Terms. If you do not agree with these Terms, you should not use this Site.

1. Use of the Site

You agree to use the Site for lawful purposes only and in a way that does not infringe the rights of, restrict, or inhibit anyone else's use and enjoyment. You must not use the Site to send or post any harmful, offensive, or misleading material.

We reserve the right to suspend or terminate your access if you violate these Terms of Service.

2. Services & Appointment Requests

Any appointment scheduled through the Site is not final until confirmed by our office. We reserve the right to reschedule or cancel appointments at our discretion. Submitting your contact information does not establish a doctor–patient relationship until you visit one of our offices and complete onboarding documentation.

3. Personal Information and Privacy

Our Privacy Policy governs your submission of personal information through the Site. By using our Site, you consent to the collection and use of your information as described on the Site.

4. Text Messaging Terms

If you opt in to receive SMS messages from Varallo Orthodontics, you agree to the following:

You may receive texts related to conversations, customer care, appointment reminders, or service updates.
Message frequency may vary. Message and data rates may apply.
Reply STOP to cancel. Reply HELP for help.
Your mobile opt-in data will not be shared with third parties or affiliates for marketing purposes.
Consent to receive texts is not a condition of receiving services or making a purchase.

You may opt out at any time by replying STOP or contacting us at in**@**********ho.com.

5. Intellectual Property

All content on this Site—text, images, graphics, logos, videos, and other materials—is the property of Varallo Orthodontics or its content providers and is protected by copyright and trademark laws.

You may view and print content for personal, non-commercial use only. You may not reproduce, modify, distribute, or republish any content without our prior written consent.

6. Links to Third-Party Websites

The Site may contain links to external websites that are not controlled or maintained by Varallo Orthodontics. We are not responsible for the content or privacy practices of these third-party sites.

7. Disclaimer of Warranties

While we strive to ensure the accuracy of the information presented on this Site, it is provided "as is" and without warranties of any kind, express or implied. We do not guarantee that the Site will be secure, uninterrupted, or error-free.

8. Limitation of Liability

To the fullest extent permitted by law, Varallo Orthodontics shall not be liable for any damages arising out of or in connection with your use of the Site or services, including indirect or consequential loss.

9. Governing Law

The laws of the Commonwealth of Massachusetts govern these Terms. Any disputes arising under or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts located in Middlesex County, MA.

10. Changes to These Terms

We reserve the right to modify these Terms at any time. Updates will be posted on this page, and your continued use of the Site after any changes constitutes your acceptance of the revised Terms.